Colour

By Stacy Prendeville

Colour is one of those subjects that we at AWS always want to ask our clients about before designing a new site, but its often one that new companies tend to want to think about last in their marketing strategy.

However "Marketing research indicates that over 80% of visual information is related to color." and that means that the colour of your web site, and indeed your company’s branding as a whole, could be deeply significant to your success. Certainly taking care in choosing your company’s branding colours will never hurt a business.

Still not convinced?

Think of the ebay logo and immediately you remember the colours. Think of Google and and you have the medley of colours its logo contains. Think Kodak and you see yellow, Fuji and you see green. Think organic and you see natural beiges, greens and white, think fast cars you see red and black. However we think from an all European viewpoint where women traditionally walk down the aisle in white. Spin the globe and you´ll be in China where red, the power colour for Europeans, is a traditional bridal colour signifying happiness and devotion, then over to South Africa where red signifies mourning.

Obviously at the heart of the debate is successful marketing through knowing your target audience. Websites can reach a global client base but if you want to specifically target clients abroad, use of colour should be as important a consideration as language and imagery.

Next Time...

Next time we will look at successful website planning and how to make sure you and your webdesigner are on the same page of the book when it comes to your project