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| Being at the top of the search results can bring more sales |
Search Engine Marketing
We’ve heard about Search Engine Optimization (SEO), which gets our website to the top of Internet searches by incorporating the right key words and other strategies, but what about Search Engine Marketing?
Search Engine Marketing is a branch of marketing that involves advertising or paid forms of getting to the top of search engine searches. There are numerous ways to pay your way to the top, among them are Google Search Ads, Microsoft Adcenter.
The SEM also extend to advertising on Social media such as Facebook, Twitter, Linkedin. Youtube and also advertising on a specific website or a network of websites. Google Network Ads offer the later option.
One of the first eminent experts in Search Engine Optimisation, Danny Sullivan, coined the term Search Engine Marketing when he realised that efforts to get to the top of Internet surfers’ searches was going beyond the basic Search Engine Optimization techniques that experts had been using to help their clients cope with the advent of search engines in the late 1990’s. However today is means paid advertising as appose to organic SEO techniques.
Today Andalucia.com’s sister company, Andalucia Web Solutions, offers clients a full range of Search Engine Optimization or the newly expanded Search Engine Marketing services. For more contact us via the link on the left of the footer of this page.