Next to the Alameda, this is an authentic Seville barrio; although many houses have been restored and smartened up in recent years to attract young professional types, thankfully it hasn't gone too chi-chi. You'll find trendy clothes shops, of the street-style skateboarder variety, as well as artists' communities. The food market on Calle Feria is one of the city's best and the "El Jueves" Thursday flea market is fun for bargain-hunting. The area is home to one of Seville's two favourite Virgins, the Virgen de Esperanza, a focus of intense adoration during Semana Santa.

It seems odd in a city ruled by the Moors for 700 years (then called Isbyllia), that this is the only hotel in Seville based entirely around a Moorish theme - Alcoba del Rey means the King’s Bedroom. The owner used to live in Morocco, and he has employed materials which would have been used here traditionally 1,000 years ago.