PJ Premios Juventud 2026 in Marbella, Celebration of Latin music
PJ Fest - Premios Juventud Marbella - 3rd September 2026
Contemporary music and dance festivals in Andalucia
By Diana Sierra
Premios Juventud is the annual awards show produced by Univision and will hold its main ceremony in Europe for the first time on 3 September 2026, bringing some of the biggest names in Latin music and entertainment to Starlite Occident. This year’s nominees include global stars such as Rosalía, Karol G and Bad Bunny.
For 2026, the Premios Juventud have expanded to become PJ Fest, a new six-day celebration. Rather than a single awards ceremony, PJ Fest brings together concerts, special events, and experiences in various cities across the United States and Spain. The six-day program culminates with the 23rd edition of the Premios Juventud, which will take place in Marbella.
The awards may be less familiar to European audiences, but Premios Juventud has been an annual awards show celebrating Hispanic music, entertainment and pop culture since 2004. The winners are chosen by public vote, with the awards covering music, entertainment, television and digital culture.
The arrival of PJ Fest to Marbella on the Costa del Sol marks an important step in the international expansion of an event traditionally associated with the US Hispanic market. For those unfamiliar with Premios Juventud, here is a guide to the event, its nominees, and the Marbella ceremony.
The following artists are confirmed to perform in person at Premios Juventud Marbella 2026: Wisin, Yandel, Santos Bravos, Natael Cano, Manuel Carrasco, Do Not Disturb, Camilo, Aria Vega, Ángela Aguilar, Ana Mena, Christian Nodal, Elvis Crespo, Farruko, Greeicy, Juan Magán, Marc Anthony, Mau y Ricky, Quevedo, DJ Rous, La Oreja de Van Gogh, Silvestre Dangond, Elena Rose, Eladio Carrión, Camila Fernández, Alleh, Morat.
Why Marbella?
The decision to bring Premios Juventud to Marbella reflects the city's position as a destination for international tourism and entertainment events. The Costa del Sol is known for its Mediterranean climate and developed hospitality infrastructure, which has helped attract global visitors and cultural and music events.
The ceremony will take place at Marbella Starlite Occident, a venue that regularly hosts international artists during the summer season. The arrival of Premios Juventud adds another music production to Marbella’s cultural calendar and highlights the connection between Latin music and European destinations with tourism and entertainment industries.
History of Premios Juventud
Premios Juventud was launched in 2004 as an awards ceremony celebrating Hispanic youth culture, music, and entertainment in the United States. Unlike more traditional award shows, the winners are chosen by public vote.
After many years associated with Miami, the ceremony began expanding internationally. In 2022, it was held in Puerto Rico for the first time, followed by Panama City in 2025, marking the first edition staged outside the United States or Puerto Rico. This year, Bad Bunny was among the night's winners, taking home three awards in the urban music categories.
The Marbella edition marks the first time Premios Juventud has brought its main ceremony to Europe, opening a new chapter in the awards’ international history.
First Edition in Europe: Marbella 2026
For the first time in the event's history, the main ceremony will cross the Atlantic and take place in Europe. The 2026 edition will be held in Marbella, Spain, at the Starlite Occident venue on 3 September 2026
The Marbella ceremony forms part of the inaugural PJ Fest, a new six-day celebration of Latin music and culture taking place across the United States and Spain from 29 August to 3 September. The programme includes events in Miami, Houston and Los Angeles before culminating in the Premios Juventud ceremony in Marbella.
Global Broadcast
The broadcast of the Marbella ceremony has been designed to reach audiences on both sides of the Atlantic. For the United States and Latin America, the event will be broadcast by TelevisaUnivision through its established television networks, including Univision, UNIMÁS and Galavisión, as well as its global streaming platform ViX.
For Europe, and particularly Spain, Atresmedia has joined the distribution of this landmark edition.
Award Categories
Premios Juventud features 50 categories spanning Latin music, entertainment, television, digital creators and emerging talent. Alongside music awards, the 2026 edition includes categories such as Album of the Year, My Favorite Track, The Perfect Collab, or Best Euro-Song.
The winners were chosen through public voting which took place on the Premios Juventud website up to 10th August 2026. The organisers select special distinctions such as Agent of Change.
Read the full list of 50 nominations categories with artists
Nominations and Leading Artists
The 2026 edition will feature 50 award categories and has attracted nominations for some of the biggest names in Latin music and entertainment. Carín León leads the nominations with nine, followed by Beéle, Kany García and Rauw Alejandro with seven each.
Marc Anthony and Yandel have also been announced as recipients of the 2026 Agent of Change recognition, honouring their commitment to social causes and future generations.
Read the full list of 338 nominated artists and their categories
Tickets for Premios Juventud Live Ceremony
Tickets for Premios Juventud Live Ceremony from Marbella Starlite website
Getting there
Marbella is accessible with direct flights to and from Málaga Airport (AGP), around a 45-minute drive away. A direct Avanza bus service connects Málaga Airport with Marbella Bus Station. From central Marbella, Avanza Line 10 connects the town centre with Marbella Starlite Occident in Cantera de Nagüeles.
The Starlite Festival Context
The Premios Juventud ceremony will take place at Starlite Occident in Marbella just after the 2026 Starlite Festival season concludes. The timing places PJ Fest within Marbella’s summer entertainment calendar, following a season that has brought international artists and audiences to the city.
Visitors staying in Marbella around the event can therefore experience the atmosphere of the Starlite season, as well as the Latin music focus brought by PJ Fest to the venue in early September.
Marbella Events Around PJ Fest Week
Marbella Arena Festival (Marbella)
Marbella Arena Festival will take place on Friday 4 and Saturday 5 September. Thomas Helmig will be performing live at the Marbella Arena, near Puerto Banús. The venue also offers a bus service for concert-goers travelling from Málaga, Fuengirola and Torremolinos.
Electronic music at FITZ Marbella (Puerto Banús)
FITZ Marbella will host an electronic music session on Saturday 5 September. Featuring Mexican DJ and producer Aaron Sevilla, who will be performing from 11.00 pm. His sets combine Afro house, Latin house and other electronic influences.
Electronic Music at Playa Padre (Marbella)
Playa Padre will host electronic music on September 6, with French DJ and producer Fiona Kraft performing starting at 10:30 p.m. Known for her Afro House, Tech House, and progressive sounds, Kraft has performed at major venues and festivals around the world.
Things to see and do in Marbella
Close to the venue lies Nagüeles Beach, known for its golden sand and calm waters. The beach is home to a wooden jetty stretching out into the sea, offering views of La Concha mountain in the background. In addition, the area is home to the famous Marbella Club Hotel and the Puente Romano Beach Resort. Even if you’re not staying there, visitors can enjoy their beach clubs and beach bars, or dine in their squares, which are brimming with fine-dining restaurants. Things to do in Marbella
More Things to See and Do in Marbella
Contemporary music and dance festivals in Andalucia
Location
The awards ceremony will take place at the auditorium of Marbella Starlite Occident, located in the La Cantera de Nagüeles venue.
Calle Istán. Auditorio de Marbella La Cantera. 29600. Marbella. Málaga