Most of the main high street names- Zara, Pull and Bear, H&M- can be found on Calle Reyes Católicos, which is perpendicular with Gran Vía de Colón. There are also several stores on the adjoining Calle Recogidas. If you are looking for more unique pieces then don't miss the individual boutiques in the the quaint old streets of the city's historic quarter, particularly the Alcaiceria or Great Bazaar.